Empire Google. Who owns the Internet
You often hear statements in the style of "Google grabs the Internet!" And think, what the hell, they are just doing their job! But not everything here so easy, my friends, and if we dig a little deeper, look at the essence and take into account the facts, then narisovyvayutsya even very interesting things. I shall warn, post processing is the English version with my additions and thoughts, so no complaints. And if it will be read by comrades of the Google - do not rush to ban my blog:)
Well, the latest invention of the search giant became batches directly to the search itself - SearchWiki. In simple words, you can manually increase or decrease a particular site in the extradition, but the results of manipulation will be visible only to you. The question at issue, he considers whether Google is your opinion on the global issue, but many think that, yes, or soon will be. What is it for us? The answer is simple - information from users. They need more инфы from us, which can be used for different purposes.
You can ignore Google as the postal service or a search, but you can not ignore it as a trading platform - this time, and as the root cause of SEO - that's two. But it is on this and built the whole empire! ADVERTISE!
Basic information empire Google
1. Google Adsense
Google Adsense (contextual advertising) is free to follow everything without fear of being accused of violating privacy. Why? Because any information they receive can be used and used against anti-naklikivaniem and other fraud. That is the benefit of end users. After all, advertisers want their ads will appear to living people, who then go into supermarkets, and web designer want to make stupid, is not always an honest way.
2. Google Analytics
Think of Google Analytics as the window through which Google looks at you. Yes, it is elegant service statistics, in my opinion - the best in the world. And that is why he stands on almost every website! Now think about it - because we are not showing all the information that it collects from our site! Analytics is vital in order to assess the ability of the site sells, and whether you're using Adsense or not, big brother knows exactly how much is your site and take this into account in the display of prices for clicks from other sites, thus owning the most complete information about the market and always remaining in the win.
3. Google Chrome
Very curious invention. Being the first company aimed at making profit, Google could create yet another browser only good intentions. And this is considering that they spend up to 70 million dollars a year for what to be credit default search engine in Firefox. And that 85% of all profits in the best browser in the world:)
So why they created Chrome?
- Unique identifier. Chrome generates a unique user ID, you want it or not. But only if you wish, be referred to the servers of the company. This means that you can determine for cookie - that you do, where you are, what information does. Nothing like that - everything is done solely in order to improve the search algorithms and targeting advertising to enable her buyers and sellers to earn more, so - big profits for the company.
- Author of the original article written a program that monitors Chromium requests to external servers. After the opening of a non-existent page (404) it was noticed that Chrome has sent 4 requests to Google. The first was in the style of «Google recommends using search engine", the second was a rather complicated query that hard stands, but has a unique number, a variable called «rep» (possibly responsible for the reputation level user). Interesting to further understand the rest:)
4. Google Checkout
One of the few ways to allow Google to identify the real people. Service allows to buy online. Checkout connects your IP, cookie / login with a real name, one hundred percent of the existing person, a legitimate person. It is and that means more than you can imagine! Not only is that a person associated with a credit card, and billing address of knowing where you are, who you are. I now lay upon it more and service Google Health, store information about your health, what happens?
5. Google Toolbar
Many people use the Toolbar to determine the Page Rank (PR) page - index, which determines its weight in Google's SERP. Information is displayed at once, which is very convenient, but think - with the toolbar of every page you visit, sends a request to a central server to check the PageRank. Each page! What massive volumes of information, and I want to note - the information is extremely valuable.
6. Google Android
Until recently, there was still one type of information to which they have not reached out. This information from your mobile phone. With the advent of Android situation is changing, as we see ...
7. SearchWiki
Already I have mentioned in the beginning of the article innovation that allows you to reorganize the search results, affect the real issue, but only visible to you the results. Why, you ask? This does not make sense! After all, Google's service has its own bookmarks, and saved on the server your search history (yes, yes, but you did not know?). The answer is simple and obvious, yes, other users can not see which sites you move up or goes down. But Google sees! Then think for themselves.
8. All you can think of your imagination
Gmail - your contacts and interests, direct search, notebook, Desktop (Now Google is following not only for your activity on the Internet, but also on the local computer), etc. etc.
Google has repeatedly been accused of any such intentions, but their argument was the iron - so many other companies, or otherwise collect information about users - implicitly or explicitly. But note - there is a difference. Typically, companies collect information from one source or for a certain period of time, while using certain criteria. Google gathers organized information does so systematically and comprehensively. They have access to such quantity and quality of information that has no company in the world. They monitor every aspect of your life. Entered the gmeyl or android? Please! Your telephone number is already associated with your IP. Do not use a search from Google? Why, because Analytics and Adsense, and so are installed on the vast majority of sites. And so on.
Why be afraid of ordinary polzovalyam?
And you're not afraid? After all, what is written here? Personally, you can ignore Google as you like, but it did not really mean. Empire gets gigabytes of information about every person on earth, do you want to or not. And it may well be - they have no evil intentions to introduce a fee for using the Internet or to seize control of your mind, but think - no company can claim 100% security of their data.
Just imagine what would happen if an attacker (who may be the whole state), will have access to your life!
Curious as the fact that the vast majority of geeks are paranoid to spyware and at the same time ignore Google. Because Google operates at a much higher and intellectual level than any spyware program, whether it is designed at least by Mitnick.
Whether Google will harm end-users or not - is another question. And what is meant by the word "harm". If the company will increase profits due to the fact that I was madly in love to enjoy its services - is it bad? In my opinion, this simply means that it is doing something right.
Is it not?
Shl. The post was written after the installation on site ByCamp 2008 widget Google Friend Connect, allows you to connect with millions of websites in one Superglobal social network.
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Hello everybody, my name is Igor,
am now in Belarus.
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We all die? In the sense that nowhere in effect from Google does not go.
And then the question of monopoly, if it is not - all will be well.
in recent years as interest in Google and ordered the other day a book «Google. Breakthrough in the spirit of the time », oz promises to deliver in the last ten days - then and learn the history of the company)) and try to review a small blog post
And in my city every 4-th registered in touch.
Google gives "the average temperature in the hospital, TC, some use other search engines and simply do not" follow "in the network, because lamer.
And in soc. networks and find nothing, and the possibility of "leakage" above, IMHO.
very strange feeling ... when to move to etut satatyu with Google Reader while rassharivaesh it to contact Google:) well, and so on ...
Google would be unlikely to harm the end user. Does that make all the services are paid. But this is unlikely:) No wonder they are exploring user base and its interests. I can only say - Well done guys, they rule:)
@ Sticka: Skinte link required! :)
@ Alex::))) Yeah, I kakby Share here and there, but without enthusiasm;) excuse me if strange sensations while were
Google is sponsoring a UFO. They are watching us ....
Google take over the world PAMAGITE ....
Good article! Although published in late 2008, but very topical.
I myself have recently been following the developments around this Giganta, and thoughts expressed in the article only confirmed.
Incidentally. past six months, Google has launched yet, and Google Profile, Social Graph API, Latitude, and is now preparing to release yet, and Google Wave - is generally should be a breakthrough! already can not wait =)
And despite all the positive of their services, paranoid thoughts do not leave me ...